This poster follows strongly the 'Z' shape reading theory as the reader will firstly see the name of the perfume and then switch to other things like the face of the biker and the actual product which is being advertised. This is used a lot in even professional posters as they look better than the ones which have the elements of it scattered without any order at all.
The background is very monotonous except for the extreme right side of the picture which has some trees and a small hill which doesn't spoil the picture at all but gives it a the charm of the road. By being monotonous it doesn't flood the picture too much with detail so that the audience can focus on the main things, the person in the picture, the perfumes name and the actual perfume bottle.
The name of the perfume is written in the same colour as the main colour of the motorbike, bright orange. By doing this I was hoping to the get the effect of the direct resemblance of the bike to the perfume. Also orange is a very bright colour and contrasts with a very dull background so that it can be seen very well and so that it gets the attention of the audience well.
Both windows are closed so that the audience has no idea where the biker has arrived which will lead to curiosity and suspense, which in turn will make them look for a bit longer at the image. This is important for the advert as I wanted the audience to actually see the product and remember it for a bit longer so the chance of them getting it would have increased.
The background is very monotonous except for the extreme right side of the picture which has some trees and a small hill which doesn't spoil the picture at all but gives it a the charm of the road. By being monotonous it doesn't flood the picture too much with detail so that the audience can focus on the main things, the person in the picture, the perfumes name and the actual perfume bottle.
The name of the perfume is written in the same colour as the main colour of the motorbike, bright orange. By doing this I was hoping to the get the effect of the direct resemblance of the bike to the perfume. Also orange is a very bright colour and contrasts with a very dull background so that it can be seen very well and so that it gets the attention of the audience well.
Both windows are closed so that the audience has no idea where the biker has arrived which will lead to curiosity and suspense, which in turn will make them look for a bit longer at the image. This is important for the advert as I wanted the audience to actually see the product and remember it for a bit longer so the chance of them getting it would have increased.