We've been told that we could now can create an ad on almost anything we like. Because I didn't think that the perfume advert was working out for me I decided to do it on something which I knew a bit more about, cars.
After quickly looking through some of my Top Gear magazines I realized that some ads were made with a very short shutter speed which gave the image a feeling of slow motion. Some of them also feature water as part of them, for example the BMW 6 series Joy flows through you advert where the water is flowing if in droplet form off the back of the car forming a beautiful shape behind it. This is used to emphasize the cars looks.
Then there are adverts that have the car in front of a nice view, such as a view of the sea, in the background. Alfa Romeo used that in their I am Giulietta advert but they also decided to make the background monochromatic whilst the car was the only thing to have color, which tells us the adverts message is that if you own this car your bleak life would be filled with color. This is again used to make the car look nicer to make people buy it.
Other ads which feature budget cars, such as the Suzuki Swift, can't use their car's looks to promote them so they use other things such as mpg and to show that they are good for the city they do city sketches done in a simplistic style. Vauxhall use bright animated graffiti to promote their cars. This technique they used to promote their Corsa to show it as an urban car which is fun to drive.
Overall I think this would be the easiest advert to create, however most of the print adverts I saw featured only the car and no person but there are many poses a man can take to make the car look 'sexy', such as when he/she is getting out or looking out from the window with a dreamy stare.
After quickly looking through some of my Top Gear magazines I realized that some ads were made with a very short shutter speed which gave the image a feeling of slow motion. Some of them also feature water as part of them, for example the BMW 6 series Joy flows through you advert where the water is flowing if in droplet form off the back of the car forming a beautiful shape behind it. This is used to emphasize the cars looks.
Then there are adverts that have the car in front of a nice view, such as a view of the sea, in the background. Alfa Romeo used that in their I am Giulietta advert but they also decided to make the background monochromatic whilst the car was the only thing to have color, which tells us the adverts message is that if you own this car your bleak life would be filled with color. This is again used to make the car look nicer to make people buy it.
Other ads which feature budget cars, such as the Suzuki Swift, can't use their car's looks to promote them so they use other things such as mpg and to show that they are good for the city they do city sketches done in a simplistic style. Vauxhall use bright animated graffiti to promote their cars. This technique they used to promote their Corsa to show it as an urban car which is fun to drive.
Overall I think this would be the easiest advert to create, however most of the print adverts I saw featured only the car and no person but there are many poses a man can take to make the car look 'sexy', such as when he/she is getting out or looking out from the window with a dreamy stare.
