Comparison of how Women and Children are Represented in Fragrance Advertisement

I chose these texts because I thought that we had to make an essay on perfumes and and analyse the ads, but actually we had to just post the pictures, so now I feel a bit stupid. :-(

Mavis, 1920 Perfume

This advert tell us that if you buy this perfume your life will be filled with an exotic dream. If you look at the woman's clothing you could see that they come from Arabia which has romantic stories roaming it such as Ali Baba. This text has a lot of movement in it and dance like movements. So here is another message in this text 'if you want to be artistic and beautiful buy Mavis'.

This is 1920 New York, which was different from the European society because women were a bit more free and didn't wear very formal clothing. This is thought to be glamorous and exotic in the USA. In addition, this clothing was probably worn to a ball and was made to impress and make envious other women. This woman also has her hair packed tightly in a bundle behind her head which was fashionable at that time and which also made her head contrast with her lower body. This print also captures the movement of the woman trying which adds interest to it.

This advert is different to my other two because it shows lust and it shows a woman from a higher class whilst the other two are showing people living their everyday lives but with a pinch of difference, coming from a perfume. As mentioned before the clothing that the woman is wearing is very exotic and would be worn today only for a fancy dress party. The packaging and the bottle also look very beautiful and exotic, just like the woman and the bottle color matches the little wool puffs on her shoes and the writing below the picture.

The basic message of this advertisement is 'Buy Mavis and have prestigious men chasing after you.' because marriage at that time was the only thing that made women have an enjoyable life.

1970 Hoyt's German Cologne

I chose this advert for my 1970 perfume because it shows a child and might be refered to as 'cute'. This advert shows a child cuddling what looks like a puppy which seems to be the same size, which might represent age, as the child. The child seems to be very clean and might not have come from a very rich family because he is wearing a simple white tunic, another representation of cleanliness, and he is playing with the puppy on the floor which wouldn't have been allowed in richer families.

Around the child there is a lot of text which tells us what the perfume has in it and what it will smell like. The text is a bit faint and written in different fonts and sizes so that the main image wouldn't be spoiled and so that it would look a bit more interesting.

Here the basic message of the advert is "Buy Hoyt's and be as clean and beautiful as the child who we show to you here!" This text looks very relaxed, warm and homely which will make you want the same at your home. The child looks like one of the Greek statues which were normally very good looking and with curly hair. A person would want to see such a scene at home when they come back after a long hard day at work and to just relax in the safety of their house.

This advert is very different to my 1920's one because instead of this dark and velvety darkness of sin and lust this is a very clean and pure image for an advertisement. Even though the picture might not be as complicated and rich of details as the first one it makes up in writing and text descriptions.

2010 Lacoste Joy of  Pink Advert

As mentioned before this advert is about normal mid-classed people. The advert shows three friends join out for a ride in their car, and everything looks normal, until pink ribbons start falling from the sky and into their convertible car, because one of the women was wearing her perfume.

To make this perfume popular the company used normal everyday, but good looking, people because they were their target market. Their message was 'Buy this perfume and enjoy miracles everyday!'

As in the 1970's advert everything is pure and clean which happens in a city in the morning, the very start of the clear day, and happens in a city where a lot of the building are made out of limestone which is very clean and new.

The name Pink makes us think straight away about women and a perfect gift for them in the festive season. So here is another message aimed at men: 'If you want to see your women look like the ones we showed you buy our perfume!'

AA HERO'S

The Chief:


Lord Elrond created the fellowship of the ring and helped to win the war against Mordor by providing troops  in battles and by giving Aragorn the sword which would then save the white city of Gondor.

The Bad Boy:


Jack as a typical pirate travels the seven sea's for bounty. And as a typical pirate, you can never trust his word or his facial expression, because there is only one person he cares about most...which you might guess is himself. However another thing he prizes the same as his life is his ship, the Black Pearl.

Lost Soul:


Ever since the death of his wife, Carl couldn't find a place for himself in the world. However some events meet him with the hero of his dream and with a kid who always gets on his nerves but then gets a place in the old mans heart.

The Charmer:


Puss in Boots, a famous fable hero, is shown here as a charmer. He's always on the look out for easy money, and feline women, to make himself known and respected by all across the land. However, in order to make his dream real he needs to undergo a series of adventures which always a have a lot of humor and some epic cut scene's including him beating a man cat-style, or him chasing someone and charming women along the way.

The Professor:


Smart, cunning and always comes up with ideas of how this or that action could lead to world destruction, which always sounds crazier and more complex that the one before. He's the one who invented the time machine from a Delorean, some garbage he found and some ultra dangerous radioactive fuel which he uses to travel the time. He has a friend, Marty, who always sticks around and serves as a plan B at times or he plays the main role in many events. He has to normally listen and get confused by Docs terminology.


The Swashbuckler:



Rango is a little chameleon who gets himself into trouble through his own lies. Although he is acting brave, it isn't for the benefit of the others but for himself, so that he knows that he means something in this world. After escaping his aquarium into the world which he can't control with his imagination he finds himself in a sticky situation from which he has to esccape.

INDIANA JONES ACTION AND ADVENTURE FILM

For my extract I decided to go to the good old past and pick Indiana Jones and the Temple of Doom. I picked the start of the film, 8th to 10th minute, where Indiana Jones is trying to get the antidote which works against the poison which he just drank which is being kicked around by the panicking restaurant goers. Lao, the villain, played dirty and decided that he wanted to keep the diamond, with which he was meant to pay Jones for Nuthatchi, which was a jade vase with the  remains of one of the first Japanese emperors, and take the Nuthachi also. (this plan included killing Jones)

The film is an American fantasy-adventure film. We know that it is that because there is the evil Mr.Lao who wants to kill Jones and get his diamond back and of course there is the action part where Jones goes around punching and throwing burning skewers with meat into his opponents.

In this extract there is a lot of jeopardy because the viewer must be asking himself the question of will Jones get the antidote before the poison will get him and will he dodge all of the punches and bullets in his sorry poisoned state?

The spectacle here is Jones trying to grab the precious antidote which he values more than the diamond which he Lao was meant to give to him for his troubles. However there is also Willy Scott, one of Lao's girlfriends. All she knows is that Jones threw a burning skewer into Lao's friends chest and now she feverishly trying to find the diamond which fell after the antidote and which is also being kicked around. So we have three perspectives: Indiana's, who is trying to find the diamond, Willy's, who's trying to find the diamond in a pool of ice, and Lao's who is directing his men to kill Jones.

There isn't a very normal action in this extract, because we are you to be seeing the hero standing straight in front of the villain and fighting him in a glorious way, but here we see Jones crawling very frightened in a restaurant, being trodden on by the panicking crowd trying to get his hands on a little blue flask on which his life depends. However we do see him punch and being punched by the baddies.

This extract also has an element of speed, when we see the flask and the diamond flying across the highly polished floor in an expensive restaurant and also all these people running give the extract a feeling of high speed and constant change.

Now lets talk about Indiana Jones, shall we? Jones here is shown in a white suit, whilst Lao is shown in a black one of course, and he is humorous but keeps a serious face in the process of making a joke, to show the public his confidence, which then almost kills him as he takes a drink from his cocktail glass, and that he's very cool and calm about the situation. However then we see him using his fists and we understand that he used to being in situations that didn't really favour him and that he could stand up for himself. We also see that Lao really did surprise and even possibly frighten Jones when he told him about the poison, so we could see that this hero has feelings and that he isn't and empty shell of a man.

We also find out that Willy will become his side kick after she has taken the antidote when it fell near her, so it is a fact that chance will meet Jones with Willy and Jones will have to take the antidote then. We also know that when we have a two shot of Indiana and Willy bumping into each other and each of them asking if the other has seen the object that they are looking for.

Another one of Jones's sidekicks.
A boy with a sense of adventure and
humor whom Indiana got in China.
(he comes later in the film)

Because we have three characters there is a constant feeling of motion as the camera jumps from one character to another. We see point of view shots from all directions and we could see and know what the characters are experiencing.

The action happens in Shanghai, so we see exotic features as the massive gong and the Buddhist statues.

READING LYNX

Here we have a study of a Lynx advertisement which was released not that long ago. It shows a 'lot' of a woman who is bent in an unnatural position. This ad, as you probably could see, is aimed at the male sex and  the deodorant is meant to keep your cool and be the boss around your house. ("Full control")

This scene was filmed in a retro styled kitchen, which makes the image of the almost naked woman very surprising since this contrasts to the style of the kitchen. The message of this advert is that if you buy Lynx Full Control then you could have women such as this, which is used by many ads. 

(Sorry that this post isn't very long, I wasn't there during the lesson)