This add was made by Coca Cola in 1971 after the Vietnam war and in the middle of the cold war. Here Coke uses the "Harmony" as a musical type and a peace harmony. The "Real Thing" comes from the second world war when American soldiers got coke even in Europe, from the new bottling plants the government has built for this purpose.
By seeing the shape of the bottle and drink the refreshing drink they drank at home, people were reassured and felt less lonely. The real thing from America was always in reach and Coca Cola still makes new bottling plants all over the world.
Coke also uses people from all races and countries to show that all around the world people are drinking Coca Cola and that you should drink it also.
Also this advert shows that all of these people who are very different stand together in in harmony and the thing that they all share is that bottle of coke which they are holding. So coke shows that it's a great company that managed to bring all of these people together in a friendship like no other.
The company also uses a song which has a good chorus so that people will remember their advert.
In conclusion I think that Coca Cola used smart advertising techniques to create an image of them giving this drink that will help the world be one and harmonious.
Here's a link through which you could see the video:
Hilltop Advert Link
By seeing the shape of the bottle and drink the refreshing drink they drank at home, people were reassured and felt less lonely. The real thing from America was always in reach and Coca Cola still makes new bottling plants all over the world.
Coke also uses people from all races and countries to show that all around the world people are drinking Coca Cola and that you should drink it also.
Also this advert shows that all of these people who are very different stand together in in harmony and the thing that they all share is that bottle of coke which they are holding. So coke shows that it's a great company that managed to bring all of these people together in a friendship like no other.
The company also uses a song which has a good chorus so that people will remember their advert.
In conclusion I think that Coca Cola used smart advertising techniques to create an image of them giving this drink that will help the world be one and harmonious.
Here's a link through which you could see the video:
Hilltop Advert Link
Clear understanding shown of the brand's values (family values, sharing, unity, togetherness, world peace and harmony) and messages (if you buy Coca Cola, you share in the global family, you feel unity and harmony with all nations).
ReplyDeleteQuote from the lyrics to support your points.
Grade A-