Lara Croft was used by Lucozade because she was an icon of energy and she didn't get into any trouble, which happened earlier with Thompson. Originally, Lucozade was drink for the ill and it was a health tonic, but after the war has ended people got healthier and there was no more need for health tonics, so Lucozade decided to find another market niche and they decided to make a drink for the healthy, energy drinks that refreshes and powers. But those drinks weren't very popular because they were new to the market, so Lucozade decided to make their drink more popular by investing a large amount into advertisement.
So they went to a company that made advertisements and they thought that Lara was the strongest contestant for the script. So they decided to make a classic scene with Lara running away from some baddies, but as the video goes on her energy bar is dropping, so at the edge of the cliff she enters her backpack 'inventory' and scrolls through cola, chocolate bar and then she picks the Lucozade which allows her to evade the dogs by some cool moves and show off the drink that has just saved her life. At that time this animation, which has been edited by the forces of an Australian animation team and the company head quarters for three months because at that time animation was new.
In conclusion, Lucozade created one of the first animated ads, aimed mostly at the men and saved itself from bankruptcy.
So they went to a company that made advertisements and they thought that Lara was the strongest contestant for the script. So they decided to make a classic scene with Lara running away from some baddies, but as the video goes on her energy bar is dropping, so at the edge of the cliff she enters her backpack 'inventory' and scrolls through cola, chocolate bar and then she picks the Lucozade which allows her to evade the dogs by some cool moves and show off the drink that has just saved her life. At that time this animation, which has been edited by the forces of an Australian animation team and the company head quarters for three months because at that time animation was new.
In conclusion, Lucozade created one of the first animated ads, aimed mostly at the men and saved itself from bankruptcy.
Good but also explain the target audience and how they are addressed: what appeals to boys? to video gamers? to teenagers? to girls?
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