Comparative Assignement Introduction and 5 bullet points

This is a diagram of the essay which we'll have to write, just a couple of key points and the introduction to the images.

1920 Vivadou by Mavis

For my 1920 text I chose Mavis Vivadou because it is an art nouveau print, which were very popular at that time and it was very different to all other adverts I chose because it is exotic and dare I say, secretive.

• It is based in the middle east if you look at the fact that the woman is wearing harem pants
• It is night time which reminds you of classic stories such as 1001 Nights
• The two characters in the print look like they're dancing and the man is lifting the woman up as if they were doing ballet
• There are two lamps in the middle of the sky, which is representing dreams in this setup
• Art Nouveau
• The font is in with the style of art nouveau

1970 Moon Drops by Revlon

This is a black and white print advertising a perfume that has the name of Moon Drops. I chose this ad because It is very different to Mavis, since it hasn't got any movement at all in the photo, and to my Pink ad because this woman is looking very formal and well off. 

• The woman is wearing white clothes which are well suited with the 'Moon' part of the name
• It has a black background to contrast with the white dress
• It is a white and black picture
• The model is wearing a white dress with a scarf and simple silver jewelry which were very popular at that time
• The name of the fragrance uses font which is made out of capitals and looks like it could've been carved in rock, however the text above it is smaller and has lower case letters in it.

Present Time, Joy of Pink by Lacoste

Lacoste is a sportswear brand that made a perfume and a moving image advertisement for it that was filmed in Buenos Aries, see the link to the left of  the image. I chose this ad because unlike the other two, there wasn't much special in these characters, except for their looks of course, because they didn't have expensive jewelry and exotic harem pants. It was just a couple of friends 'hanging out' and a miracle happening to them.

• Friends from middle class of the society
• Early morning city with a lot of light limestone buildings
• Miracle of ribbons that happens to fall from the clear sky
• A car with no roof so that we could see more of the image
• The music is fast paced which matches with the target markets music preferences today, which is young women

http://www.youtube.com/watch?v=Mq9l_g4GkI0