Audience Profile

I have started planning the viewer profile for our film the HIDDEN, as it is one of the most important aspects of the planning, since this will define the target audience of this movie.

The age of our target audience should be from 15-39, as this is the audience that prefers movies which contain high tension in them, so this will be the most appropriate age group. Also, the audience will be male and female because in the age group of modern young adults, sexism rarely occurs.

The movies that they might have watched before could be Divergent, Hunger Games and Lucy as both of them are also based on the theme of suspense and jeopardy.

In their leisure time the audience will play computer/console games and visit sports clubs such as rugby, football, netball and other such team sports. If they go out they may either do something special like paintballing or if there is nothing special about their day they may meet up with their friends in coffee shops such as Starbucks or have a sandwich in Pret a Manger if they feel especially hungry.

Companies create viewer profiles so that they could identify the target market their movie will need to suite. They use the GEARS tactic; gender, ethnicity, age, region and socio-economic group, in order to classify their audience into groups.